At We Dream Worlds, one of our main defining tenets is our commitment to charity. Our company was founded upon the idea that giving back is an integral part of PLUR. And big names in the industry are no stranger to this idea, either: Kygo recently performed at UTOPIA for Pride Month in NYC. This event brought in over $110,000 to support the LGBTQIA+ community. This particular celebration featured other artists such as Whitney Houston, Kiiara, and Cirque du Soleil, reflecting a growing trend in consumers’ and performers’ prioritization of purpose over profit. We hope to continue seeing this pattern as a fixture, more than just a trend.